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最新的 Global Communication Certification Council SCMP 免費考試真題:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
C) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
D) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.

2. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
B) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
C) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

3. Following a traditional service center funding model is an advantage for a communication team because:

A) the in-house clients understand the value of the communication team because they pay market rate for communication services.
B) it contributes to the bottom line by generating profits for the company.
C) the team is always eager to do their best work because they have a captive client base.
D) the cost is not a barrier for clients from working with their in-house communication professionals.

4. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) Draft corporate values, identify action items, and assign tasks.
B) Corporate self-assessment, determine priorities, and establish a values statement.
C) Set goals, get internal buy-in, and develop action plan.
D) CEO announcement, identify partners, and approve budget.

5. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees rate their work-team relationships and work spaces
B) To understand how employees rate executive leadership and their immediate leader
C) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
D) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about

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